MADRID, 20 January 2023: After a stronger-than-expected recovery in 2022, international tourism arrivals could reach pre-pandemic levels in Europe and the Middle East this year, according to the latest assessment by the UNWTO.

Tourists are nonetheless expected to increasingly seek value for money and travel closer to home in response to the challenging economic climate.

Based on UNWTO’s forward-looking scenarios for 2023, global international tourist arrivals could reach 80% to 95% of pre-pandemic levels this year, depending on the extent of the economic slowdown, the ongoing recovery of travel in Asia and the Pacific and the evolution of the Russian offensive in Ukraine, among other factors.

All regions are bouncing back

According to new data from UNWTO, more than 900 million tourists travelled internationally in 2022 – double the number recorded in 2021 though still 63% of pre-pandemic levels.

Every global region recorded notable increases. The Middle East enjoyed the strongest relative increase as arrivals climbed to 83% of pre-pandemic numbers.

Europe reached nearly 80% of pre-pandemic levels as it welcomed 585 million arrivals in 2022.

Africa and the Americas recovered about 65% of their pre-pandemic visitors, while Asia Pacific reached only 23% due to stronger pandemic-related restrictions, which have now been removed.

The first UNWTO World Tourism Barometer of 2023 also analyses performance by region and looks at top performers in 2022, including several destinations which have already recovered 2019 levels.

UNWTO secretary-general Zurab Pololikashvili commented: “A new year brings more reason for optimism for global tourism. UNWTO anticipates a strong year for the sector even in the face of diverse challenges, including the economic situation and continued geopolitical uncertainty. Economic factors may influence how people travel in 2023, and UNWTO expects demand for domestic and regional travel to remain strong and help drive the sector’s wider recovery.”

Chinese tourists set to return

UNWTO foresees the recovery to continue throughout 2023 even as the sector faces economic, health and geopolitical challenges. The recent lifting of Covid-19 related travel restrictions in China, the world’s largest outbound market pre-pandemic, represents a significant step for recovery in the Asia Pacific and worldwide.

In the short term, the resumption of travel from China will likely benefit Asian destinations. However, this will be shaped by the availability and cost of air travel, visa regulations, and Covid-19-related restrictions in the destinations. By mid-January, 32 countries had imposed specific travel restrictions related to travel from China, mostly in Asia and Europe.

At the same time, strong demand from the US, backed by a strong US dollar, will continue to benefit destinations in the region and beyond. Europe will continue to enjoy substantial travel flows from the US, partly due to a weaker euro versus the US dollar.

Notable increases in international tourism receipts have been recorded across most destinations. In several cases, the average spending was higher than their growth in arrivals. Spending per trip increased due to longer stays and higher travel costs due to inflation. However, the economic situation could translate into tourists adopting a more cautious attitude in 2023, with reduced spending, shorter trips and travel closer to home. 

Furthermore, continued uncertainty caused by the Russian aggression against Ukraine and other mounting geopolitical tensions, as well as health challenges related to COVID-19, also represent downside risks and could weigh on tourism’s recovery in the months ahead.

The latest UNWTO Confidence Index shows cautious optimism for January-April, higher than the same period in 2022. This optimism is backed by the opening up in Asia and strong spending in 2022 from both traditional and emerging tourism source markets, with France, Germany and Italy, Qatar, India and Saudi Arabia posting solid results.

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